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Apple introduced App Clips in iOS 14 as a way to instantly use small parts of an app without installing the full application. The idea seemed compelling: low friction, fast launch, contextual entry points (QR, NFC, links).

Five years later, I almost never encounter App Clips in the wild and Google killed Instant Apps already.

- Are there notable apps or companies where App Clips are a meaningful acquisition or engagement channel?

- Did you already decide to remove your App Clip to reduce maintainability?


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